Travis Yamagata

Head of Technical Solutions

Travis
Yamagata

Objective

Continuously learning and growing to drive innovation and deliver impactful solutions.

Results-driven technical leader with over ten years of experience leading cross-functional teams, building scalable solutions, and developing growth strategies for high-impact clients. Expertise in Python, REST APIs, and creating processes that streamline collaboration, reduce churn, and drive customer success. Committed to continuous learning and staying at the forefront of emerging technologies to drive innovation and improve outcomes.

Experience

Smartly.io, Head of Technical Consulting NorAm & Latam

August 2021 - August 2024

  • Led and managed a team of Solution Architects, Solutions Engineers, and Technical Consultants.

  • Act as a team lead and mentor, providing guidance and support to team members in their careers and technical and personal growth, resulting in no employee turnover during my tenure.

  • Designed a leveling framework and career paths for the roles in Technical Consulting, fostering growth for new talent and existing team members.

  • Individually contributed to the team by owning a book of Tier 1 customer accounts, providing demos and project plans for pre-sales, and building custom solutions in Python utilizing REST APIs.

  • Collaborated cross-functionally to support sales, pre-sales, and customer teams by offering technical support on calls and scoping custom solutions to enable customer retention.

  • Developed processes, documentation, and knowledge-sharing sessions for sales, pre-sales, and onboarding teams, ensuring seamless collaboration and efficient workflows.

  • Provided in-depth product feedback, reproducible bug tickets, and demos on custom solutions to Product and Engineering teams, contributing to future productization.

  • Provide clients with technical expertise and strategic guidance while developing and implementing technical solutions.

  • Developed and deployed customized, scalable API solutions that streamlined customer integrations and significantly increased customer adoption.

Smartly.io, Senior Solutions Engineer

March 2020 - August 2021

  • Build and implement scalable features, custom scripts, and integrations tailored to customer needs, ensuring efficient and reliable performance across various platforms.

  • Led and managed multiple technical projects, including automating feed generation through APIs, significantly reducing customer onboarding time from months to weeks.

  • Designed and refined new processes to enhance operational efficiency, ensuring the successful migration to an external knowledge base and streamlining workflows for better scalability.

  • Collaborate cross-functionally with clients’ marketing, customer success, engineering, and product teams to align technical solutions with business objectives and drive successful outcomes.

  • Provide hands-on training and support to coworkers, facilitating debugging sessions, knowledge-sharing initiatives, and strategy development to resolve complex technical issues.

  • Develop and execute online marketing strategies, including defining technical requirements, in collaboration with some of the world’s largest online advertisers.

Smartly.io, Service Operations Engineer

June 2017 - March 2020

  • Build and implement custom technical solutions for both customers and internal teams using Python and JavaScript, enhancing overall efficiency and reducing manual workloads

  • Develop internal tooling and automation scripts to streamline workflows, improve troubleshooting processes, and provide faster, more accurate solutions to technical challenges

  • Managed San Francisco support, making sure it was fully staffed, and employees were well-trained to maintain the live support chat

  • Handle support chat escalations for technical issues

  • Continual improvement of the Support Center, including structure and article content using customer feedback and site analytical data

  • Manage Facebook bug tickets & direct support questions providing reproduction steps and follow-ups

  • Collaborate with customers, account managers, and the product development team to design new product features and improve existing ones

AppsFlyer, Support Engineer

October 2016 - June 2017

  • Solved over 1200+ Zendesk tickets in 6 months with a 98% customer satisfaction rating.

  • Worked closely with sales, product, engineering, and client services teams to ensure quick issue resolution and product enhancements based on client feedback.

  • Debugged iOS and Android SDK integrations through troubleshooting with Xcode and Android Studio, Charles proxy, log and client code review

  • Developed an iOS app (My Tip Calculator) for integration debugging and troubleshooting product enhancements.

  • Worked with customer success managers to manage client issues and provide insights into new feature implementation.

Mainfest Inc, Technical Account Manager

February 2015 - October 2016

  • Launched Facebook Dynamic Product Ads using the Facebook API and Managed monthly spending of over $250k per month.

  • Wrote and maintained a weekend performance monitoring script using Python and SQL queries

  • Helped manage the onboarding of clients into both Facebook and our current platform

  • Troubleshoot, managed and escalated JIRA tickets to engineering

  • Identified and reported bugs, monitored and communicated bug status to our Clients and Client Service team

  • Worked with Product and Engineering to develop new tools and improve existing ones

Tapjoy, Ad Operations Engineer

January 2014 - February 2015

  • Manage the campaign setups for account executives by gathering required assets from the client and Salesforce

  • Communicate with advertisers/agencies on creative and performance issues, providing suggestions to optimize conversion rates and delivery

  • Work closely with account executives and clients to help troubleshoot issues involving third party tracking, campaign delivery, and performance

  • Help analyze advertiser campaigns using Microstrategy and provide recommendations to improve campaign performance

  • Collaborate with various departments including Sales, Product, Developer Relations and Finance to improve customer experience

AudienceScience, Performance Specialist

December 2011 - January 2014

  • Responsible for tracking and reporting the overall campaign performance index

  • Provide assistance and optimization recommendations on the under-performing campaigns to the account teams as needed

  • Help set up and monitor various performance based tests both internally and externally

  • Create and document best practices and assist with performing any needed training

  • Identify and troubleshoot issues related to creative, pixel and reporting discrepancies

  • Provide feedback and recommendations to the Product Development team on internal campaign set up and management tools

Skills

Programming & Development

  • Python

  • Rest APIs

  • Open AI API

  • HTML

  • CSS

  • Javascript

  • Google App Scripts

  • Google Cloud

  • Kubernetes

  • Docker

  • Github

  • Kibana

Data & Measurement

  • PostgreSQL

  • Snowflake

  • AWS S3

  • Tableau

  • MMPs

  • Google Analytics

CRM & Automation Platforms

  • Salesforce

  • Hubspot

  • Monday.com

  • Zapier

  • Workato

Skill Proficiency

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Python

Javascript

REST APIs

HTML & CSS

Kubernetes

PostgreSQL

AWS S3

 

Education

California Polytechnic, State University San Luis Obispo

B.S. BUSINESS
Graduated March 2011

 

General Assembly, San Francisco

CERTIFICATE OF COMPLETION, PRODUCT MANAGEMENT
Completed 2014

Awards

Smartly.io Golden Frog Award

Awarded to a team or individual who has demonstrated exceptional dedication and exceeded expectations in contributing to the company's success.

Tapjoy Stellar Award & Thank You Award

Recognition for going beyond job duties to assist with a project or make a standout contribution.

National Society of Collegiate Scholars (NSCS)

An honors organization that recognizes and elevates high-achieving students.

Contact

Email: travisyamagata@gmail.com
Phone: 650 575 6617
location: Oakland, ca